AS Colour
AS Colour is one of New Zealand’s well-loved local brands, renowned for producing high-quality, reliable basics that are designed for comfort, durability, and a timeless everyday look.
At EM Prints, we source a wide range of AS Colour apparel — perfect for wearing plain for a clean, minimalist style or to elevate with your own customised print.
Born and Built in New Zealand
AS Colour is proudly 100% New Zealand, starting right here in Auckland in 2005.
What began as a local idea to lift the quality of blank apparel has grown into a globally recognised brand. Today, AS Colour operates stores and distribution centres across the UK, Europe, the US, Australia, and New Zealand — all while staying true to its Kiwi roots and commitment to well-made, reliable everyday apparel.
Premium Apparel, Made to Endure
AS Colour is all about quality you can rely on. Every garment is made with durability in mind, helping reduce waste while giving you pieces that stay in great shape wear after wear.
Their commitment to ethical sourcing and responsible production shows in every detail — from the feel of the fabric to the clean, confident fit.
Customer favourites like the Staple tee and Stencil hoodie stand out for their consistency, comfort, and timeless style.